How Many Subscribers On YouTube To Get Money

Creators on YouTube don’t need hundreds of thousands of subscribers to start earning money or to turn the gig into a lucrative side hustle.

To start earning money directly from YouTube, a creator must be a member of the YouTube Partner Program. To apply, creators must have at least 1,000 subscribers and 4,000 watch hours in the past year, or 1,000 subscribers and 10 million views on Shorts within 90 days. Once accepted, creators can start monetizing their channels through ads filtered through Google’s AdSense program, subscriptions, and channel memberships.

Amanda Wan, who had 8,500 YouTube subscribers when she spoke to Insider in January 2022, said that she filmed longer videos — between 10 to 15 minutes long — to help reach the required watch hours.

Aside from the Partner Program, creators can also qualify to receive a bonus between $100 and $10,000 a month for posting short-form videos from a $100 million Shorts Fund.

Beginning next year, in place of the YouTube Shorts fund, YouTube will start sharing revenue from Shorts ads with creators.

YouTube is also launching a new tier of the Partner Program next year, with lower thresholds of eligibility for long-form, live, and Shorts creators. The terms of eligibility have not been disclosed, but these creators won’t be able to monetize with ads. Instead, they will only gain access to fan-funded monetization tools like Super Thanks (viewer tips), and channel memberships.

This is the latest installment of Insider’s YouTube money logs, where creators break down how much they earn.

Creators on YouTube can earn their money a number of ways, from sponsorships to selling merchandise. But revenue from Google ads is a big chunk of many YouTube stars’ incomes.

Social-media creators who are part of the YouTube Partner Program can earn money off their videos with Google-placed ads.

To start earning money directly from YouTube, creators must have at least 1,000 subscribers and 4,000 watch hours in the past year. Once they reach that threshold, they can apply for YouTube’s Partner Program, which allows creators to start monetizing their channels through ads, subscriptions, and channel memberships.

Six YouTubers shared their RPM rates, or revenue per mille. The YouTube creators said they earned between $2 and $12 per 1,000 views. This converts to monthly payouts, and YouTubers we spoke with earned between $80 and $55,000 per month from the program.

Those earnings can vary by month for creators. For example, Sarah Lavender, a YouTuber with about 100,000 followers, earned different monthly incomes ranging from about $1,000 in one month last year to over $6,000. (She broke down her exact earnings each month last year.)

Another YouTuber, who has over 1 million subscribers, earned over $50,000 in a single month.

But YouTube creators with far fewer followers can also make decent money. Nano influencer Jen Lauren earned $213 in November, for instance.

When it comes to a viral video, how much money a YouTube creator makes can vary wildly. We spoke with YouTubers who broke down how much they’d made on videos with 1 million views, and their answers ranged from about $3,400 to $40,000, depending on the type of content and viewer demographics.

In all, Insider has spoken with dozens of YouTube creators about how much each of them made per month, on videos with 100,000 or 1 million views, and other financial topics.

The most common way creators earn money directly from YouTube is through Google-placed ads

Even smaller creators can cash in. Jen Lauren, a creator who had 5,000 subscribers on YouTube when she spoke to Insider, said that in one month her channel made $349 from ads.

YouTube creator Shelby Church told Insider that she likes to include four ads on a single video that’s over 10 minutes long, which helps increase her monthly revenue.

Some of the different types of ads you can include in your YouTube video are:

• Display ads, which appear on the upper right side of your video, above the video suggestions list.
• Overlay ads, which appear as a banner within the lower portion of your video.
• Bumper ads, which are non-skippable ads that must be watched by a viewer before your video. These ads last 6 seconds or fewer.
• Sponsored cards, which display relevant video content within the right side of your video.
• Mid-roll ads, which can be placed in videos over 10 minutes long. They can be both skippable and non-skippable ads. A creator can decide whether they want mid-roll ads to be auto-generated by YouTube or manually placed.

Once those ads start earning money, the creator will receive a check in the mail from YouTube after they have earned at least $100.

How much money YouTubers make per 1,000 views (RPM)

For every 1,000 ad views, advertisers pay a certain rate to YouTube. YouTube then takes 45% and the creator gets the rest.

Some subjects, like personal finance or cryptocurrency, can boost a creator’s ad rate by attracting a lucrative audience.

How much money YouTubers make for 100,000 views

How much money a single YouTube video with 100,000 views makes from Google-placed ads depends on the content of the video and the audience who watches.

The amount of money a video will earn also depends on its watch time, length, and video type, among other factors.

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